Healthcare - Rx - Devices
Marketing communications efforts that were developed for devices that address a specific illness/disease/health issue that require a doctor’s prescription for surgical placement, use or purchase.
Breathless Choir - The triumph of the WHY over the WHAT
Breathless Choir was one of those rare campaigns that broke new ground creatively (Grand Prix winner, Pharmaceutical category), while also exceeding all expectations of business and brand impact. The campaign showed that by behaving like the category leader, a brand can become the category leader. Philips claimed the #1 position in the Portable Oxygen Concentrator category despite the previous market leader having a 10-to-1 share of voice advantage. It also delivered an uplift in brand preference, and drove unprecedented levels of engagement in respiratory illness.
- Brand: SimplyGo Mini
- Client: Philips
- Agency: Ogilvy & Mather
DEFY GRAVITY Launch
Women identify lines and wrinkles as signs of aging, but facial volume loss in the cheek area is less recognized. How can we get women to focus on an underlying cause of their aesthetic needs when volume to the cheeks is not part of their thinking? Defy Gravity goes beyond the conventional lines and wrinkles marketing messages and convinces women that JUVDERM VOLUMA XC can correct age-related volume loss in the mid-face to help restore a more youthful profile doubling Allergans market share goal in the process.
- Brand: JUVDERM VOLUMA XC
- Client: Allergan, Inc.
- Agency: Grey New York