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PROGRAM
2005 SILVER
Diagnosis
Sauza Gold aimed to break Cuervo's stranglehold on the standard tequila segment by offering the trade a long awaiting choice. The "Body Shots" campaign positioned Sauza Gold as the sensual tequila by leveraging familiarity of the body shots phenomenon and coupling it with the artistic richness of black and white photography. The goals, and subsequent results of this campaign, were to grow volume in Texas gain the support of the trade in stocking and promoting Sauza Gold, supplant Cuervo from key accounts and events and to energize the sales force and trade about the Sauza Gold brand.
Brand:
IMITREX
Client:
GlaxoSmithKline
Agency:
Grey Worldwide
FINALISTS
OINVOINeVer knew
NuplazidHolding Back
Tivicay and Triumeq (Dolutegravir Franchise)Defying Convention with Dolutegravir
OINV
OINeVer knew
Nuplazid
Holding Back
Tivicay and Triumeq (Dolutegravir Franchise)
Defying Convention with Dolutegravir