Healthcare - Rx - Professional

Efforts for prescription required drugs and other healthcare products that are directed to healthcare professionals.  Note: Entrants must detail any regulatory challenges that impaced the effort.

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PROGRAM

Diagnosis

Sauza Gold aimed to break Cuervo's stranglehold on the standard tequila segment by offering the trade a long awaiting choice. The "Body Shots" campaign positioned Sauza Gold as the sensual tequila by leveraging familiarity of the body shots phenomenon and coupling it with the artistic richness of black and white photography. The goals, and subsequent results of this campaign, were to grow volume in Texas gain the support of the trade in stocking and promoting Sauza Gold, supplant Cuervo from key accounts and events and to energize the sales force and trade about the Sauza Gold brand.


Brand: IMITREX
Client: GlaxoSmithKline
Agency: Grey Worldwide

2018_he_2018_e-3100-157_hero_1 OINV OINeVer knew
2017_he_2017_e-1170-402_hero_1 Nuplazid Holding Back
2016_he_2016_440194_hero_1 Tivicay and Triumeq (Dolutegravir Franchise) Defying Convention with Dolutegravir
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