Efforts for prescription required drugs and other healthcare products that are directed to healthcare professionals.
Sauza Gold aimed to break Cuervo's stranglehold on the standard tequila segment by offering the trade a long awaiting choice. The "Body Shots" campaign positioned Sauza Gold as the sensual tequila by leveraging familiarity of the body shots phenomenon and coupling it with the artistic richness of black and white photography. The goals, and subsequent results of this campaign, were to grow volume in Texas gain the support of the trade in stocking and promoting Sauza Gold, supplant Cuervo from key accounts and events and to energize the sales force and trade about the Sauza Gold brand.
Tivicay and Triumeq (Dolutegravir Franchise)Defying Convention with Dolutegravir