Agricultural, Industrial & Building

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"Let's Build A Smarter Planet"

As IBM reached its Centennial, ensuring strong results was essential, so the task for communications was to Turn Mindshare into Market Share. IBMs Smarter Planet Agenda is a true example of a compasstrategic direction in perfect alignment with its marketing, and now that agenda needed to become tangible and actionable: we needed to show The Smarter Planet is Now. Presenting this unified vision across every channel and touch-point, we step-changed perceptions and drove a 37% increase in revenue, with a campaign that paid back media dollars 10x in profit.


Brand: IBM
Client: IBM Corporation
Agency: Ogilvy & Mather
Language: English

"Right to the Bunk"

Cargill developed an all-in-one starter feed for young cattle called RAMP. It was a major innovation in an industry where feeders historically created their own blends. Superior in nutrition, ease of use, and consistency vs. the old method, RAMP had to overcome years of deeply engrained tradition. And it had to do so where the business, and tradition, was most firmly seated; Texas, the cattle capital of the world! For 12 months, volume tripled vs. goal and market share jumped to 25%.


Brand: Cargill RAMP
Client: Cargill
Agency: Bailey Lauerman
Language: English

Right to the Bunk

Cargill developed an all-in-one starter feed for young cattle called RAMP. It was a major innovation in an industry where feeders historically created their own blends. Superior in nutrition, ease of use, and consistency vs. the old method, RAMP had to overcome years of deeply engrained tradition. And it had to do so where the business, and tradition, was most firmly seated Texas, the cattle capital of the world! In just four months following launch, volume tripled vs. goal, revenue grew nearly 300% and market share jumped to 11%.


Brand: Cargill RAMP
Client: Cargill
Agency: Bailey Lauerman
Language: English

2021_us_2021_e-5999-353_hero_1 American Egg Board The Gift of Eggs
2021_us_2021_e-6391-973_hero_1 DuraCor Herbicide Get More from Every Acre
2020_us_2020_e-4555-079_hero_1 American Egg Board Cracking New Occasions
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