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2014 FINALIST RE-STAGING UNITED STATES
It's In Your Nature
RAN IN: United States, Canada
Hero Medium: TV
Medium Featured On Video: Digital/Interactive, Direct, Events, Print, Retail Experience, Sponsorship, TV
Audience: Boomers (45+),Families,Fathers,Men,Mothers,New Audience,Women,Young Men (20-35)
Objectives: Brand relaunch, reposition