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2014 BRONZE HEALTHCARE SERVICES UNITED STATES
Blue Cross Blue Shield of Rhode Island
Let's Do This Together
RAN IN: United States
Hero Medium: Interactive
Medium Featured On Video: TV,Sponsorship,Print
Audience: Boomers (45+),Brand Influencers,Families,Fathers,Men,New Audience,Women,Young Men (20-35),Young Women (20-35),Other
Objectives: Brand relaunch, reposition