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2014 BRONZE AUTOMOTIVE - AFTERMARKET UNITED STATES
Drive a Firestone
RAN IN: United States, Canada
Hero Medium: TV
Medium Featured On Video: TV,Interactive,Social Networking Applications
Audience: Boomers (45+),Brand Influencers,Families,Fathers,Men,Mothers,New Audience,Women,Young Men (20-35),Young Women (20-35)
Objectives: Brand relaunch, reposition