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2014 FINALIST BRANDED UTILITY UNITED STATES
Pull-Ups Big Kid Academy & Pull-Ups* Big Kid App
RAN IN: United States, Canada
Hero Medium: Interactive
Medium Featured On Video: Mobile/Tablet,Direct,Social Networking Applications
Audience: Boomers (45+),Brand Influencers,Children (12 and under),Families,Fathers,Men,Mothers,Women,Young Men (20-35),Young Women (20-35)
Objectives: Increase sales, volume