You can view videos online by purchasing a subscription.
Videos are not available for download. Some cases only have a video.
If there is no written PDF, only the video is available for the case.
Subscribe here
American Airlines
The New American
RAN IN: United States
CLIENT
American Airlines
Virasb Vahidi - SVP, Chief Commercial Officer
Alice Curry - Managing Director, Advt., Promotions & Product Mktg.
Rob Friedman - VP, Mktg.
Jill Surdek - Managing Director, Brand & Customer Experience Strategy
AGENCY
Vann Graves - EVP, Global Executive Creative Director
Bill Miller - EVP, Global Business Leader
Mike Medeiros - SVP, Executive Strategy Director
Kari Blanchard - Executive Director, Strategy
Beth Mallow - Acct. Director
Sven Seger - CCO
SUMMARY
How do you take an aging American Airlines and turn it around in a highly competitive environment with bankruptcy hanging over our head; and before there was widespread new products that many of our savvy fliers would actually experience? You build a new, modern experience that brings back the wonder in air travel and with it, inspire your most important customers. That's the New American is arriving and with it brand health is up X% and gaining almost 50% increase in our share of the next 10 flights.
CASE VIDEO
Hero Medium: TV
Medium Featured On Video: Interactive,Print,Cinema
Audience: Brand Influencers,Men,Frequent Flyers
Objectives: Brand relaunch, reposition
Type: Business-to-Consumer
Classification: Local,National,Multinational,Non-English
Language: English
