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2014 FINALIST LEISURE & LIFESTYLE UNITED STATES
Mezamashii Run Project
RAN IN: United States
Hero Medium: Interactive
Medium Featured On Video: Social Networking Applications,Print,Direct
Audience: Boomers (45+),Brand Influencers,Fathers,Men,Mothers,Women,Young Men (20-35),Young Women (20-35)
Objectives: Gain new customers