X

You can view videos online by purchasing a subscription. Videos are not available for download. Some cases only have a video. If there is no written PDF, only the video is available for the case. Subscribe here

  • Slide 0
  • Slide 1
  • Slide 2
  • Slide 3
  • Thumb 0
  • Thumb 1
  • Thumb 2
  • Thumb 3

IBM
A Boy And His Atom

RAN IN: United States, Canada

CASE VIDEO


Hero Medium: Interactive,YouTube

Audience: Boomers (45+),Children (12 and under),Men,Teens (13-20),Women,Young Men (20-35),Young Women (20-35),"Forward Thinkers"

Objectives: Increase awareness

Type: Business-to-Consumer

Classification: Multinational

Language: English