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2014 SILVER BRAND EXPERIENCE: VIRTUAL/360 UNITED STATES
A Boy And His Atom
RAN IN: United States, Canada
Hero Medium: Interactive,YouTube
Medium Featured On Video: Interactive,Consumer Involvement,PR
Audience: Boomers (45+),Children (12 and under),Men,Teens (13-20),Women,Young Men (20-35),Young Women (20-35),"Forward Thinkers"
Objectives: Increase awareness