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2014 GOLD RETAIL
APAC
Pizza Roulette Hell's Most Fiendish Invention Yet: Pizza Roulette
RAN IN: New Zealand
CLIENT
Hell Pizza
Callum Davies - Managing Partner
Stu McMullin - Managing Partner
Daniel Barnes - Managing Partner
Paul Catmur - Managing Partner - ECD
Jo Cheyne - Client Service
Rob Cook - Creative
Rob Longuet-Higgins - Creative
Crispin Schuberth - Head of Art and Design
Brad Stratton - Creative
Monica Wales - Media Planner
SUMMARY
There you are, innocently eating your pizza when it hits you. Your eyes bulge, your mouth feels like its filled with lit petrol, youre a grown man crying for your motherYouve just played Pizza Roulette, the game from Hell Pizza that puts the worlds hottest chilli sauce on one slice of your pizza _ but doesnt tell you which one!
Pizza Roulette emerged from a major strategic review to become a retail sensation nationally and make headlines worldwide. Its another fiendish Kiwi winner, showing the global giants how its done.
