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2014 GOLD POSITIVE CHANGE - SOCIAL GOOD: BRANDS
APAC
Saji Abraham - Executive Vice President, Planning
Varsha Chawda - Vice President Planning
Amer Jaleel - National Creative Director
Sagar Kapoor - Group Creative Director
Natasha Sunderan - Senior Brand Services Manager
Virat Tandon - Global Business Director
Vinay Vinayak - Senior Vice President
SUMMARY
Diarrhea is the second leading cause of death among children under five worldwide. It kills more children than malaria, AIDS, and measles combined. Yet most are unaware of this fact and that this tragedy can be easily prevented by the simple act of washing hands with soap. Lifebuoys social mission is to make a genuine impact on child deaths from diarrhoea and pneumonia by changing the hand-washing habits. Lifebuoys initiative called Help A Child Reach 5 proves that soap is a powerful means to save lives.
