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Snickers wouldnt be the #1 chocolate bar in the world for long if it couldnt unlock Asia.
We embraced the platform Youre not you when youre hungry as a recipe for local success to transform Snickers top Asian markets _ China, Korea, & Japan
The campaigns success lay in overcoming shaky confidence from Asian management, entrenched local snacking behaviors and cultural irrelevance to create fame, drive growth at 2X times the category, increase market share by over 10% across the region, and create the fastest growing markets for Snickers globally.
