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Airbnb
Airbnb – Until we all belong.

RAN IN: Australia

CLIENT
Airbnb

AGENCY
Clemenger BBDO *Lead Agency


SUMMARY

In 2017, Airbnb set out to lead a mass conversation on Australian marriage equality with the aim of driving real social change. Launched in April 2017, #UntilWeAllBelong centered on an incomplete wedding ring designed to represent the gap in equality in Australia. An integrated campaign drove over 110,000,000 media impressions, becoming the largest corporate push for marriage equality (and any LGBTQI issue) in history. And most importantly, the conversations we sparked helped to create change with a national plebiscite on same-sex marriage announced in September 2017.

CASE VIDEO


Additional Materials:

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Language: English