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Cotton On
Not Just Another Charity

RAN IN: Australia

CLIENT
Cotton On

Felicity McGahan, General Manager
Col Kennedy, Global Marketing Director (Former)
Alice Atherton, Brand Strategy and Communications Manager (Former)
Kai Tunley , Global Creative Director (Former)
Nathan Mitchell, Communications Coordinator
Tim Diamond, General Manager
Sam McGuane, Global Operations Manager
Rachel Bell, Communications Coordinator

AGENCY
whiteGREY *Lead Agency

Claudia McInerney, Managing Director
Michael Knox, Chief Creative Officer
Danish Chan, National Planning Director
Sally Richmond, Associate Creative Director
Lauren Doolan, Associate Creative Director
Katie Wellbelove, Producer
Leigh Cooke , Editor


SUMMARY

Cotton On is one of the fastest growing businesses in the world. But amongst the store launches, global expansion and brand extensions, exists the Cotton On Foundation. The Foundation launched a new range of charity products inspired by the fast retail style of Cotton On.

CASE STUDY

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CASE VIDEO


Classification: National

Language: English