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2017 FINALIST SMALL BUDGETS - SERVICES
AUSTRALIA
Woolworths Rewards Project Segment of One
RAN IN: Australia
CLIENT
Woolworths
Ingrid Maes, Director of Loyalty
Bernard Wilson, General Manager/ Customer Data Analytics
Steven Cuda, General Manager/ Rewards Marketing
Stephanie Ferrin, Project Owner
Daniel Thorncraft, Technical and Integration Lead
Neil Boulton, Business Director
Anna Karena, Executive Creative Director
Danyella Eberle, Client Lead and Senior Strategist
Mark Purtell, Lead Visual Designer
Joseph Campbell, Lead Developer
Michael Cunningham, Senior Visual Designer
Athena Lucas, Visual Designer
Kate Roden, Junior Visual Designer
Brenda Flores, Junior Visual Designer
Rowan Lucas, Senior Developer
Jason Chan, Developer
Matthew Gould, Developer
SUMMARY
12 months ago, Woolworths Rewards was struggling with negative customer sentiment.
Now, it’s a program with satisfied members that’s delivering exceptional returns – and at the heart of its success is an email personalization revolution.
Powered by the first personalization engine of its kind in Australian retail, the data-driven program delivers individualised emails at scale – to more than 9.7 million members, across 45 thousand product choices, with an average 4 thousand active promotions at a time.
