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McDonald's
How 'play' drove McDonald's highest ever guest count on its lowest media budget
RAN IN: Australia
CLIENT
McDonald's
Jenny Dill, CMO
Jo Feeney, Director of Marketing
Tim Kenward, National Marketing Manager
Alicia Duncan, Brand Manager
AGENCY
Carl Ratcliff, CSO
Annabelle Rogers, Planning Director
David Joubert, Creative Director
Catherine Cummings, Senior Business Manager
Tara Ford, Executive Creative Director
Lisa Dickinson=Fox, Senior Business Manager
Nick Cleeve, Group Business Director
Ali Tilling, CSO
Alan Patterson, Senior Strategist
Alice Green, Associate Strategy Director
David Di Veroli, Head of Planning and Innovation
Jack Emery, Associate Creative Director
Louise McQuat, Associate Creative Director
Josh Peacock, Business Lead
Sommer Smith, Senior Account Director
OMD
The Marketing Store
CASE VIDEO
Language: English
