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Working in and for an industry as static and defensive as the insurance business is not the prettiest task. It asks a lot of discipline, knowledge and courage to shake up conventions and understand the what and why of traditional communication. This case is the proof that no industry is too old to be relevant and no topic is too boring to be heard. It proofs that putting a category back where it belongs, in the 21st century, is the only way to stay relevant and make a difference. KBC catapulted its insurance business in the 21st century in one single movement. Business results skyrocketed. Perception changed drastically. And effects lasted. All with unchanged budgets and impact far beyond insurance.
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