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Special Olympics
Dare to sponsor
RAN IN:
CLIENT
Special Olympics Belgium
Zehra Sayin, Client
Inge De Rouck, Client
AGENCY
Tomas Sweertvaegher, Strategic Director
Dimitri Mundorff, Client Services Director
Thomas Thysens, Creative
Dries De bruyn, Creative Director
Dennis Vandewalle, Creative Director
Kristof Snels, Creative Director
Jeffrey Uten, Design director
Innie Tran, Account manager
Wavemakers
Elke De Mayer, Strategic director
SUMMARY
CEOs and marketing directors are hard to reach. Athletes with intellectual disabilities are hard to sell. So we send our hard-to-sell athletes to them. Not as people to be pitied, but as self-aware top athletes. Not to ask decision makers for anything, but to challenge them: “Dare to sponsor?!” “Because,” they state plainly, “We’re worth our weight in gold.”
CASE VIDEO
Type: Business to Business
Language: English
