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VUB Bank savings account
Savings therapy
RAN IN:
CLIENT
VUB Bank
Peter Stopiak, Brand manager
Martina Hrivnakova, Marketing & Communication Director
AGENCY
Martin Woska, Chief Creative & Strategy Officer
Vlado Kurek, Creative Director
Matúš Hliboky, Copywriter
Csilla Polak, Art Director
Natália Mikušová, Account Director
Marek Barančík, Graphic designer
SUMMARY
In 2018 the average financial debt of slovaks rose above their savings. This created a potentially harmful impact on the financial situation of households. VUB Bank as the second largest bank in Slovakia started a campaign to get people to save money while promoting its saving products. The brand treated not saving money as just another bad habbit and prepared a reverse therapy where you could get addicted to saving. During the campaign slovaks saved 3x more than previous year fullfiling the goals by 150%.
CASE VIDEO
Type: Business to Consumer
Language: English
