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iFood
Performance. From digital to the biggest TV network.
RAN IN:
CLIENT
iFood
Bruno Ramos de Andrade, Brand Manager
Felipe Pereira, Head of Marketing
João Clark, Marketing and Trade Director
AGENCY
Benjamin Yung Jr, Chief Creative Officer
Giulia Queiroz, Planning Manager
André Kirkelis, Creative Director
Lica Bueno, Chief Strategy Officer
Vivian Simões, Media Director
Lucas Machado, Planning Director
SUMMARY
To achieve ambitious growth goals in a short time, iFood needed to find new alternatives to bring users to its app, going beyond digital performance media.
Since no medium had a shelf product ready for that, we created a new product: in an unprecedented negotiation, iFood created a Performance Cell within Globo TV network, tuning Open TV into Performance Media.
The result? iFood generated more than twice as many orders as in the previous year, exceeding our objective by 20MM orders, and reached 26.6MM monthly orders.
CASE VIDEO
Type: Both Business to Business and Business to Consumer
Language: English
