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ABSOLUT Vodka
True Colors of Slovakia
RAN IN:
AGENCY
Martin Woska, Chief Creative & Strategy Officer
Vlado Kurek, Creative Director
Matúš Hliboky, Copywriter
Jan Papač, Strategy Planner
Csilla Polak, Art Director
Katarína Šebová, Social Media Teamleader
Alan Holub, Socia Media Manager
Zuzana Tvarošková, Account Director
Adam Majko, Graphic Designer
SUMMARY
Based on Absolut’s worldwide brand heritage of bringing different people together to share good times, it launched a campaign that digged deep into Slovak culture.
Featuring a black female singer along with a well known folklore song verse “Slovak mothers great daughters you have” it bursted the advertising bubble, becoming the number one topic in the society for weeks.
Sales doubled during the campaign, the campaign earned 16.5 milion media impressions and ABSOLUT became the market leader for the first time.
CASE VIDEO
Type: Business to Consumer
Language: English
