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Telekom
HOTELEKOM
RAN IN:
CLIENT
Telekom Romania
Ruxandra Rau, Director Brand & Communication Strategy
Andreas Elsner, Chief Commercial Officer
Stefania Daniela Rusu, Brand & Communication Strategy
AGENCY
Vasilije Corluka, Chief Creative Officer
Victor Stroe, Head of Planning & Associate Director
Mihai Lucanu, Head of Client Business Management
Maria Ilea, Digital Client Manager
Miruna Potop, Copywriter
Silvana Frinculescu, Art Director
Corina Bratu, Planning Director
MediaInvestment
SUMMARY
Telekom highjacked UNTOLD, the most important music festival in Romania, now sponsored by key competitor Orange, by offering young Millennials the most valuable and needed necessity during the festival: ACCOMMODATION. By turning Telekom’s central store into a hotel, we accommodated festival-goers during this very crowded festival and became the talk of the town, without being an official festival sponsor anymore.
CASE VIDEO
Type: Business to Consumer
Language: English
