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Curtea Veche Publishing
#TimeToRead
RAN IN:
CLIENT
Curtea Veche Publishing
Miruna Mierosu, PR Manager
Barna Nemethi, Executive Director
AGENCY
Vasilije Corluka, Chief Creative Officer
Adriana Pascan, Creative Director
Silvia Gradinaru, Copywriter
Victor Stroe, Head of Planning & Associate Director
Maria Sarivan, Strategic Planner
Fulvia Olaru, Brand Communication Manager
MSL The Practice
STARCOM
SUMMARY
Curtea Veche Publishing proved that there is #TimeToRead, no matter how tied-up our lives are. The campaign debunked the most often invoked reason – the lack of time – through the power of example, given by the busiest and successful celebrities people looked up to.
Playing things simply paid back: going where people were, sharing the message through those they followed, the campaign reached 10 times more people than estimated and truly impacted Romanians’ attitudes towards reading. 100% organically, with no media budget.
CASE VIDEO
Type: Business to Consumer
Language: English
