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Rice Krispies Treats
Write-on Wrappers
RAN IN:
CLIENT
The Kellogg Company
Yuvraj Arora, SVP Marketing US Snacks
Jeremy Harper, VP Marketing US Snacks
Emily Minardi, Associate Brand Director
Mike McCune, Director Consumer & Shopper Insights
Stephen McNeill, Associate Director Experience Planning
AGENCY
Jessica Rafalski, VP, Director
Google
Krispr
SUMMARY
Becoming a meaningful snack, especially in a timeframe such as Back-to-school when parents have so many other priorities beyond the category, has been a huge challenge. Through an idea that brought to life a packaging innovation that turned the Treats into tokens of love, Rice Krispies Treats found its way back into the lunchbox and families' hearts. Through personalized dynamic video, parents saw exactly how they could prepare their kids with the most important school supplies: Love and support.
CASE VIDEO
Type: Business to Consumer
Language: English
