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2degrees
Fighting our way to our most profitable year ever

RAN IN:

CLIENT
2degrees

AGENCY
TBWA\New Zealand *Lead Agency


Ikon Communications NZ


SUMMARY

In 2009, 2degrees launched as a  disruptor of the market. But 10 years on, the brand had drifted, they were struggling to grow in higher-value categories.Our Fighting For Fair platform led to a year of ownable and unmissable communication.It allowed us to be in market longer, delivering more messages – giving 2degrees scale, at a fraction of our competitor’s media spend. With our communication more recognisable than ever before, and significant growth in broadband, pay-monthly and business –We helped 2degrees enjoy their biggest year of profit ever

CASE VIDEO


Type: Business to Consumer

Language: English