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Marc Fortin, VP, Creation Mélanie Thérien, Project Manager, Production Marilou Aubin, Creative Director Jean-Christophe Laniel, Art Director Pierre-Luc Loranger, Copywriter Nicolas Labbé, Copywriter Sabrina Côté, Strategic Planner Stéphanie Pellicer, Account Director Évelyne Harnois Lebeau, Account Manager Nancy McDonald, Agency Producer Jean-Philippe Granger, Editor
1one
BLVD
Touche!
SUMMARY
In this geotargeted marketing campaign, Tourisme Montréal won over Québec City by turning the Montreal/Quebec City rivalry into a love story. Literally. The "I've changed" campaign led to positive press coverage, an increase in hotel bookings and passionate reactions.
