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2019 FINALIST POSITIVE CHANGE – SOCIAL - BRANDS
CANADA
President's Choice Why Don't We Eat Together?
RAN IN: Canada
CLIENT
Loblaw Companies Ltd.
Uwe Stueckmann, SVP Marketing Cheryl Grishkewich, VP, Control Brand Marketing Charlie Clark, Senior Director, Control Brand Marketing Kevin Andrews, Director, Control Brand Marketing Sabrina LaRosa, Director, Media
Megan Towers, Executive Director, Strategy Caitlin Elliot, Account Director Caroline Friesen, Art Director Robbie Percy, Copywriter Jacqueline Lane, Design Director Jesse Wilks, Copywriter Gerardo Agbuya, Art Director Cher Campbell, Creative Director Monika Ghobrial, Agency Producer Claudia Buckler, Account Executive Natasha Shadman, Strategist Ryan O'Hagan, Team Lead Mooren Bofill, Executive Director, Design
Dentsu Media
Moira Gilderson, Media Lead Kelly Shannon, Account Director of Planning
SUMMARY
PC’s brand purpose “Crave More”, is a promise to help Canadians live better lives through better food and food experiences. With that, PC has a welcome responsibility to demonstrate the power of food to improve lives.
Loneliness, which has been called “as detrimental to your lifespan as smoking 15 cigarettes a day” affects 40% of Canadian adults. And eating together is an easy way for people to feel less lonely.
This was how PC could fulfill their mandate to help Canadians live better lives. By bringing people together over food.
