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Chevrolet
The Freaking Awesome Chevrolet Owner's Dream Comes True
RAN IN: China
CLIENT
SAIC General Motors Corporation Limited
SUMMARY
Last year a Shanghai man drove his Equinox with a Shanghai C plate across the Continent to realize his parents' dream of overseas travelling. His video of spreading a China national flag in front of Eiffel Tower aroused great social echo. Chevrolet seized the opportunity and helped him to set trip destination at Oriental Pearl Tower, demonstrating that Shanghai C plate car can go everywhere in the world even Shanghai city center so long as you have a dream. Chevrolet successfully maximized impact of advertisement in a PR way.
CASE VIDEO
Language: Mandarin
