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Tencent Foundation
A TEAM OF ONE
RAN IN: China
CLIENT
Tencent Foundation
CHINA ORGAN DONATION
AGENCY
刘东海, 创意群总监
徐炜, 创意群总监
袁腾涛, 美术指导
赖见和, 导演
龙杰琦, 创始人
杨维佳, 资深品牌&PR总监
许峰, 高级品牌经理
Tencent Marketing Solution *Lead Agency
SUMMARY
This is the worst team in the world, but won the respect of Yao Ming and millions.
Ye Sha, a teenage boy who loved basketball, passed away on April 27 2017 and the organs he donated saved the lives of seven people. About 300,000 Chinese are on waiting lists every year. The organ supply-demand ratio is 1:30.
In order to boost voluntary donations, we found five organ recipients of Ye Sha. We formed a basketball team named after the boy, and brought to life his unrealized dream.
Ye Sha's team sent out a challenge letter to professional basketball teams on the WeChat social network. The message was put on the table of CBA. In the end, they agreed to a friendly match during the WCBA All-Star Game.
CASE VIDEO
Language: Mandarin
