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Pampers Cruisers 360 Fit
Pampers Cruisers 360 Fit Omni-Channel Launch at Walmart
RAN IN: United States
CLIENT
Procter & Gamble
Tom Duncan , Marketing Director
Jess Scheerhorn, Brand Manager
Susan Cassell , Marketing Manager
AGENCY
Brock Elliott, Creative Director
Joel Eikenberry , Sr. Production Manager
Kelly Russell , Associate Project Leader
Cole Prenger , Production Manager
Alex Sloan , Sr. Project Leader
John Robinson , Associate Creative Director, 3D
Katie Hollowell, Sr. Director of Account
Mitchell Communications Group
Dentsu Aegis Network
SUMMARY
Pampers and Walmart collaborated together to launch Cruisers 360, a new diaper form virtually unknown to the U.S., to disrupt the market and reinvigorate the category. We successfully helped Mom achieve her parenting aspirations by highlighting Walmart’s unique combination of convenient ways to buy the diaper and are on track to over-deliver our sales goal in year 1 and grow the total baby category at Walmart!
CASE VIDEO
Hero Medium: RETAIL EXPERIENCE
Medium Featured On Video: GUERILLA,INTERACTIVE/ONLINE,MOBILE/TABLET,PRICING,PRINT,RETAIL EXPERIENCE,SAMPLING,SOCIAL MEDIA,TV
Audience: Mothers
Objectives: Brand launch
Type: Business to Consumer
Language: English
