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2020 FINALIST SINGLE-RETAILER PROGRAM: SUPERMARKETS / COMMERCE & SHOPPER EFFIES
UNITED STATES
OREO Cookies Albertsons Companies Naughty or Nice OREO Cookie Balls
RAN IN: United States
CLIENT
Mondelēz International
Steve McGowan, RVP, Shopper Marketing and Strategic Partnerships Anne Martin, Customer Marketing Director Michelle Squillante, Operations Specialist
Yoona Lim, Art Director Curt Munk, Chief Strategy Officer Kayla Ovington, Account Supervisor Amy Stockwell, Account Director Meredith Armstrong, Account Supervisor Chad Ingram, Group Creative Director Jowita Kostek, Associate Creative Director Matt Stuyck, Creative Director Daina Kiela, Copywriter
SUMMARY
With all the holiday pressure, our Albertsons Companies' mom was yearning to rebel against the idyllic expectation of her during the holidays because imperfection can be just as worthy a celebration as perfection. That’s why we developed Albertsons-exclusive recipes: Naughty 2-ingredient “Lumps of Coal OREO Cookie Balls” along with Nice “Santa Hat and Snowman OREO Cookie Balls”. As a result, cookie category and OREO sales each saw impressive growth. No bad moms here.
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CASE STUDY
CASE VIDEO
Hero Medium: INTERACTIVE/ONLINE
Medium Featured On Video: ECOMMERCE,INTERACTIVE/ONLINE,MOBILE/TABLET,RETAIL EXPERIENCE,SALES PROMOTION
