X

You can view videos online by purchasing a subscription. Videos are not available for download. Some cases only have a video. If there is no written PDF, only the video is available for the case. Subscribe here

  • Slide 0
  • Slide 1
  • Slide 2
  • Slide 3
  • Slide 4
  • Slide 5
  • Slide 6
  • Thumb 0
  • Thumb 1
  • Thumb 2
  • Thumb 3
  • Thumb 4
  • Thumb 5
  • Thumb 6

Pepsi
PepsiCo House of Brands Boxing

RAN IN: United States

CLIENT
PepsiCo

Edgar Jimenez, Director of Strategy

AGENCY
TracyLocke *Lead Agency

Meg Herlihy, Group Account Director
Freddie Topete, Associate Design Director
Shawn Kraemer, Executive Creative Director
Andrea Farina, Group Creative Director
Eric Bruno, Associate Creative Director


Frias Works


SUMMARY

The fight for Hispanic dollars is in full swing! In fact, by 2020, Hispanics are expected to top all US minority groups in buying power. PepsiCo tapped its delicious flavor portfolio and put a new spin on the standard approach to Cinco de Mayo to gain relevance with Mexican-American shoppers and win over Hispanic families.

CASE VIDEO


Hero Medium: RETAIL EXPERIENCE

Medium Featured On Video: RETAIL EXPERIENCE

Audience: Cultural or Ethnic Group

Objectives: Increase sales, volume

Type: Business to Consumer

Language: English