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2020 GOLD BRAND EXPERIENCE / COMMERCE & SHOPPER EFFIES
UNITED STATES
For decades, the IKEA catalog has inspired people around the world. A beloved design bible, it’s the Brand’s biggest media investment. But despite the love, people just weren’t engaging in print anymore. This is the story of how we took inspiration to the people, everywhere they are. From pop-ups to Pinterest, San Francisco to New York, we brought people experiences they could touch, taste, and interact with, delivering stronger ROI and increasing sales and visitation. And so we helped IKEA’s inspiration leap off the page, into the modern age.
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CASE VIDEO
Hero Medium: EVENTS
Medium Featured On Video: EVENTS,INTERACTIVE/ONLINE,MOBILE/TABLET,OOH,SOCIAL MEDIA