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IKEA
“It’s Not A Catalog, Catalog”

RAN IN: United States

CLIENT
IKEA

AGENCY
Wavemaker *Lead Agency


Ogilvy *Lead Agency


Ketchum


Iris Worldwide


SUMMARY

For decades, the IKEA catalog has inspired people around the world. A beloved design bible, it’s the Brand’s biggest media investment. But despite the love, people just weren’t engaging in print anymore. This is the story of how we took inspiration to the people, everywhere they are. From pop-ups to Pinterest, San Francisco to New York, we brought people experiences they could touch, taste, and interact with, delivering stronger ROI and increasing sales and visitation. And so we helped IKEA’s inspiration leap off the page, into the modern age.

CASE STUDY

New-pdf-icon

CASE VIDEO


Hero Medium: EVENTS

Medium Featured On Video: EVENTS,INTERACTIVE/ONLINE,MOBILE/TABLET,OOH,SOCIAL MEDIA

Audience: Adults 18-54

Objectives: Increase sales, volume

Type: Business to Consumer

Language: English