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Parodontax
Toothpaste for gums

RAN IN: Estonia; Germany; Italy; Lithuania; Poland; Romania; Slovenia; United Kingdom

CLIENT
Glaxosmithkline (gsk)

AGENCY
Grey London *Lead Agency


PHD (London)


Geometry Global (London)


Edelman (London)


SUMMARY

Teeth are rockstars in oral care, but gum health (an overlooked part of oral hygiene) is key to achieving beautiful teeth. parodontax is a toothpaste, made for gums. It is a small brand fighting against the big names of the category. When it comes to gum care, most consumers either ignore it or believe generalist toothpastes are enough. We needed to gum care compelling. By using a single, universal insight, we shifted the tide for the brand – achieving over €125m in European sales and growing at 9x the category.

CASE VIDEO


Hero Medium: TV

Medium Featured On Video: Spots (TV)

Audience: individuals 18+

Objectives: Gain new customers

Type: Business to Consumer

Language: English