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SAS
The Arrivals

RAN IN:

CLIENT
SAS

AGENCY
&Co. / NoA *Lead Agency

Rune Petersen, Art Director
Johan Køhler, Copy writter
Rasmus Philip, Social Media Planner


Bacon X

Jeppe Rønde, Director


SUMMARY

The Arrivals was a total theatre of campaign orchestration. Marketing-, media-, comms. and PR strategy worked in total unison in order for the target group to experience one whole brand story. It set out to reinforce SAS’ position as a premium airline and exceeded the primary business objective: willingness-to-pay. The KPI underpinning any success in a market as saturated and competitive as commercial aviation. Results were 12% above goal in price premium, 7% above goal in positive image effects and 17% above goal in campaign liking.

CASE VIDEO


Hero Medium: SOCIAL MEDIA

Medium Featured On Video: BRANDED CONTENT,CINEMA,EVENTS,OOH,PR,PRINT,SOCIAL MEDIA,TV

Audience: Travelers 5+ per year

Objectives: Maintain price premium

Type: Business to Consumer

Language: English