HBO Europe s.r.o / HBO Nordics AB

Marina Maslac, Regional Marketing Director
Anna Putts, Director Brand & Content Marketing Central Europe

Konektor Social s.r.o. *Lead Agency

Rudolf Kvíz, Executive Director
Michal Marek, Project Manager
Lukáš Bašta, Creative Director

Motionlab s.r.o.

Radek Pšurný, CSM lead
Jindřich Richter, CSM
Vojtěch Mádr, Technical director

TwoDo s.r.o.

Josef Křenek, CEO
Robert Püschel, Creative Director

Each user created a unique trailer with their name, their choices and their language – the campaign ran parallel in 14 countries of Europe. Our innovative approach turned out to be extremely attractive: an average conversion rate across all the landing pages had been 11 times higher than usual with cost per generated video only 1,6 EUR on average. More important than the metrics, though, was strengthening the relationship between HBO and the fans, leaving a bold line behind 2020 and letting them know they can always count on us.