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2012 FINALIST GLOBAL GLOBAL: MULTI-REGION
AXE / LYNX
Axe Dark Temptation
RAN IN: United States, Germany, India, Turkey
Hero Medium: TV
Medium Featured On Video: TV, Interactive, Print, PR, Retail Experience, Cinema, Events, Packaging, Product Design
Audience: New Audience, Men, Teens (13-20), Young Men (20-35)
Objectives: Market share - increase
Type: Business to Consumer