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2012 FINALIST GLOBAL GLOBAL: MULTI-REGION
Kinect for Xbox 360
You Are The Controller
RAN IN: United States, United Kingdom, France, Germany
Hero Medium: TV
Medium Featured On Video: TV, Interactive, Print, OOH, PR, Retail Experience, Guerrilla, Events, Packaging, Consumer Involvement, Trade Shows, Sponsorship,Product Placements Partnerships
Audience: Connect with a new audience, Speak to Families
Objectives: Brand launch
Type: Business to Consumer