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2017 SILVER FAST MOVING CONSUMER GOODS/FMCG (MULTI-REGION) GLOBAL
Feed the good
RAN IN: United States, Australia, Russia, Brazil, Mexico, Thailand
Hero Medium: TV
Medium Featured On Video: CONSUMER INVOLVEMENT/USER GENERATED;Viral (Consumer Involvement/User Generated);WOM (Consumer Involvement/User Generated);EVENTS;GUERILLA;Sampling/Trial;INTERACTIVE/ONLINE;Brand Website/Microsite;Digital Video;Display Ads (Interactive/Online);Mobile/Tablet Optimized Website;MOBILE/TABLET;Display Ad (Mobile/Tablet);Messaging/Editorial/Content;OOH;Billboard;Transit;PR;PRINT;Magazine - Digital;Magazine - Print;RETAIL EXPERIENCE;In-store Merchandizing;POP;SOCIAL MEDIA;SPONSORSHIP;TV;Interactive TV/Video on Demand;Spots (TV)
Audience: All Dog Owners
Type: Business to Consumer