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2017 GOLD FAST MOVING CONSUMER GOODS/FMCG (MULTI-MARKET) GLOBAL: MULTI-REGION
Girl Emojis - #LikeAGirl
RAN IN: United States, Canada, United Kingdom, Ireland, Norway, Sweden, Denmark, Finland, France, Netherlands, Poland, Croatia, Hungary, Czech Republic, Estonia, Latvia, Lituania, Slovenia, Slovakia, Turkey, Israel
Hero Medium: INTERACTIVE/ONLINE
Medium Featured On Video: BRANDED CONTENT;CONSUMER INVOLVEMENT/USER GENERATED;Consumer Generated (Consumer Involvement/User Generated);Viral (Consumer Involvement/User Generated);WOM (Consumer Involvement/User Generated);INTERACTIVE/ONLINE;Brand Website/Microsite;Digital Video;INTERNAL MARKETING;PR;SOCIAL MEDIA
Audience: Teens (13-20)
Type: Business to Consumer