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MAGGI
Every Woman Is A Force Of Change
RAN IN: Saudi Arabia, Kuwait, Unite Arab Emirates, Jordan, Oman, Lebanon
CLIENT
Nestle Middle East
Emile Douaihy (Business Executive Officer)
Jessy Abdulnour (Group Product Manager)
Maiada El Shahawy (Consumer Brand Experience Manager)
AGENCY
Jan Leube (Regional Executive Creative Director )
Myrna Khoury (Deputy General Manager)
Kimi Nath (Regional Planning Director)
Stefania Hurtado (Account Director )
Abdel Hamid Bekhettou (Arabic Conceptualizer )
Rola Haddad (Account Manager )
MEC MENA
Sofia Sacre (Sofia.Sacre@mecglobal.com)
Film Masters
SUMMARY
To prove that every woman can be a force of change, MAGGI made a drastic departure from the advertising conventions of the cooking aids category. MAGGI Diaries celebrates the stories of Arab women who, with courage and ingenuity, have overcome challenges to improve the lives of the people in their communities. MAGGI Diaries helped to grow market shares and brand loyalty. It built relevance among an audience increasingly committed to social issues. Most importantly, it showed that every woman has the power to make a difference.
CASE VIDEO
Hero Medium: SOCIAL MEDIA
Medium Featured On Video: BRANDED CONTENT;EVENTS;SOCIAL MEDIA;TV;Branded Content (TV)
Audience: Women
Type: Business to Consumer
Classification: Multinational
Language: English
