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2018 FINALIST GLOBAL: FAST MOVING CONSUMER GOODS (FMCG) GLOBAL: MULTI-REGION
Hero Medium: TV
Medium Featured On Video: BRANDED CONTENT;CONSUMER INVOLVEMENT/USER GENERATED;Consumer Generated (Consumer Involvement/User Generated);EVENTS;OOH;Billboard;PRINT;SOCIAL MEDIA;TV;Spots (TV)
Objectives: Brand relaunch, reposition
Type: Business to Consumer