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Dove
Project #ShowUs

RAN IN: Argentina, Brazil, Canada, Chile, China, Colombia, Cuba, Czechia, France, Germany, Greece, Haiti, Hungary, India, Indonesia, Israel, Italy, Japan, Kenya, Mexico, Morocco, Netherlands, Nigeria, Palestinian Territory, Peru, Philippines, Portugal, Romania, Russia, Saudi Arabia, South Africa, Spain, Sweden, Thailand, Turkey, United Arab Emirates, United Kingdom, United States

CLIENT
Unilever

AGENCY
Razorfish *Lead Agency

John Antoniello, Creative Lead
Jennifer Berry, Account Lead
Rachel Bradshaw, Planning Lead
Ali Cole , Associate Program Director
Mary Ellen Verrusio, Executive Producer
Jessica Manfredi, Social Director
Carlos Noel Perez, Associate Creative Director
Kait Strovnik, Associate Creative Director
Michael Emerson, Associate Creative Director
Bonnie Bottorf, Associate Creative Director
Kim Davies, Senior Art Director
Taiyo Kitagawa, Senior Art Director
Aidan McDermott, Senior Art Director
Tori Probert, Copywriter
AJ Halbrook, Senior Designer
Christine Cafiero, Print Producer
Amy Houston, Senior Producer
Fiona Hobson, Senior Project Producer
Hetal Patel, Client Partner, Account
Matt Bogard, Associate Creative Director


Getty Images


Girlgaze


Mindshare


Golin PR


SUMMARY

70% of women worldwide say they don’t feel represented in the images they see every day in the media. You can’t be what you can’t see – lack of representation affects womens' health, relationships and opportunities in life. Project #ShowUs is a partnership with Getty Images, Girlgaze and women worldwide to shatter beauty stereotypes at an unprecedented scale. 

CASE STUDY

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CASE VIDEO


Type: Business to Consumer

Language: English