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Autism Speaks
The MSSNG Project
RAN IN: United States
CLIENT
Autism Speaks
Michael Rosen, Executive Vice President, Strategic Communications
Liz Feld, President, Autism Speaks
AGENCY
Matt MacDonald, EVP, Executive Creative Director
David Lubars, Chief Creative Officer, BBDO Worldwide. Chairman, BBDO North America
Kirsten Flanik, Managing Director, BBDO New York
Bianca Guimaraes, Art Director
Phil Brolly, VP, Account Director
Greg Hahn, Chief Creative Officer, BBDO New York
Catherine Wright, Account Manager
Jeff Kenyon, Head of Planning, BBDO New York
Codeword (formerly Knock Twice)
Betaworks
MediaMonks
SUMMARY
Autism Speaks was embarking on the greatest research endeavor in autism history sequence DNA of 10,000 individuals affected by autism and upload them to Google Cloud for scientists worldwide to analyze and potentially find a cure. But success required awareness, money, and talent. So we created MSSNG, the worlds first exhibition of DNA-generated art, to share this ambitious mission with the world. $6.8M has already been raised, over halfway towards the $10M goal. Awareness continues skyrocketing, with 83,916,728 impressions and over 5,000 social shares. MSSNG is on track.
CASE VIDEO
Hero Medium: Interactive/Online
Medium Featured On Video: Ecommerce, Events, Interactive/Online, Print, Radio, Other (Limited edition coffee table book)
Audience: Other
Objectives: Fund-raising
Type: Business to Consumer
Classification: National
Language: English
