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2017 FINALIST DISEASE AWARENESS & EDUCATION: PHARMA/CORPORATE UNITED STATES
RAN IN: North America
Hero Medium: TV
Medium Featured On Video: INTERACTIVE/ONLINE;Brand Website/Microsite;Digital Video;Display Ads (Interactive/Online);MOBILE/TABLET;Display Ad (Mobile/Tablet);OOH;Transit;POINT OF CARE (POC);Coverwraps;Video (HAN, Accent Health);Wallboards;PR;PRINT;Magazine - Print;PROFESSIONAL ENGAGEMENT;Detail/E-Detail/Interactive Visual Aids (IVAs);In-Office;RADIO;Spots (Radio);SEARCH ENGINE MARKETING (SEM/SEO);SOCIAL MEDIA;TV;Spots (TV)
Audience: Boomers (45+)
Objectives: Increase awareness
Type: Business to Consumer