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2018 SILVER HEALTHCARE - OTC UNITED STATES
Dr. Scholl's: A Brand on the Move
RAN IN: United States
Hero Medium: TV
Medium Featured On Video: INTERACTIVE/ONLINE;Brand Website/Microsite;PACKAGING;RETAIL EXPERIENCE;In-store Merchandizing;POP;SOCIAL MEDIA;SPONSORSHIP;TV;Spots (TV);EVENTS
Audience: New Audience
Objectives: Brand relaunch, reposition
Type: Business to Consumer