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Ryan Boblett, SVP, Executive Creative Director Robert Hajek, Art Director Andrew Wernette, Copywriter Erika Tribble, Senior Producer David Matathia, Chief Strategy Officer Noel Cottrell, Chief Creative Officer Greg Shumchenia, Director of Strategy Claire Russell, VP, Digital Platforms Helen Bautista, SVP, Group Account Director Lora Schipper, Management Supervisor Hannah Swanson, Specialist, Connections Strategy Logan Frost, Senior Specialist, Search Melissa Etter, Account Manager Danny Pinedo, Associate, Digital Platforms Lucy Bray, Associate Director, Connections Strategy Colin Hayward, Programmatic Specialist
SUMMARY
MedExpress Urgent Care needed a way to pull 18-34-year-olds away from their habit of unnecessarily visiting the ER for injuries that could be treated faster, cheaper, and easier at MedExpress. We knew educating consumers about MedExpress's services during an emergency would be too late, so we educated them during the most non-emergency time we could think of by diagnosing fail videos on the internet. The work resulted in a 10% YoY increase in traffic for services like sprains, broken bones, and stitches.
