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Contrave
Hate Your Cravings
RAN IN: United States
CLIENT
Nalpropion Pharmaceuticals
Natalie Badillo, Senior Director of Marketing
Salma Jutt, Chief Commercial Officer
AGENCY
Natalie Badillo, Senior Director of Marketing
Salma Jutt, Chief Commercial Officer
SUMMARY
Despite being the No. 1 prescribed weight-loss brand in the U.S. — and a helpful solution for many people struggling to lose weight — CONTRAVE was facing strong headwinds due to mounting stigma around pharmaceuticals. By abandoning the cold and clinical tone of the prescription weight-loss category and connecting with our audience in an empathetic way, we showed that CONTRAVE is a supportive companion on their weight-loss journey, more than doubling the number of patients taking steps to get a prescription.
CASE VIDEO
Audience: Women
Objectives: Gain new customers
Type: Business to Consumer
Language: English
